Recent Articles
If you use flexible materials to package your products, then you know there are some special challenges to your labeling. The right package creates the appealing image the consumer will notice. But if your labeling is not right, you could lose more than a sale. For example, over
Social media and mobile sales have changed the way we relate, communicate, and conduct business. Eric Qualman, the author of the bestselling book, Socialnomics, said it best, “We don’t have a choice whether we do social media; the question is how well we do it.” Let’s l
Paul Greenberg defines social business as “the company’s response to the customer’s ownership of the conversation.” After taking the audience’s pulse at the Sales & Marketing 2.0 Conference, I realize that Greenberg’s definition is already
