Social media and mobile sales have changed the way we relate, communicate, and conduct business. Eric Qualman, the author of the bestselling book, Socialnomics, said it best, “We don’t have a choice whether we do social media; the question is how well we do it.” Let’s l
Paul Greenberg defines social business as “the company’s response to the customer’s ownership of the conversation.” After taking the audience’s pulse at the Sales & Marketing 2.0 Conference, I realize that Greenberg’s definition is already
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